Business

The Relevance of Classical Music, Part II

Selling music in wrapping paper which belies its nature will inevitably lead to disappointment.
At the Heart of Brand Experience: The Power of Leitmotiv

Organizations wanting to extract immense value from their brands must, like Wagner, work as polymaths.
The Relevance of Classical Music, Part I

Now more than ever, classical music must be protected from attacks based upon ignorance and misunderstanding.
A Case for Quality

They tell us only rich, old folks go to concerts these days. But that’s not how I’ve seen things.
In Memory of David Modell, and a Few Things Orchestras Might Learn from the NFL

Dave once asked me, “Why do you guys care if your audience is so old? That’s your niche.”
The Abduction of Opera

Will the New York Metropolitan Opera’s greatest gift to the world continue?
Youth Concerts: A Critique

Denigrating the intelligence of our audience is profoundly wrongheaded.
A Double Role for Musicians

Musicians can help by making patrons part of the family.
Classical Music’s New Golden Age

The present-day abundance of classical music is a testament to its deep roots in human feeling.
The Trouble with Goodness

Persons in our time find it impossible to credit the idea of intrinsic goods.